The Rise and Fall of Tupperware’s Brownie Wise
Brownie Wise was the marketing genius who created the in-home sales technique for Tupperware, giving more power to women. As head of sales, she grew the company to 100 million in revenue by 1958, becoming the first woman ever to grace their cover of Businessweek. Inventor Earl Tupper “grew annoyed when the press implied that his plastic products owed their success entirely to Brownie Wise’s marketing know-how.” […]