Col. Lynette Arnhart, and there aren’t a lot of women with that title in the military, was heading a gender integration study and was speaking directly about the communications strategy of introducing women into combat roles when she suggested that “average” looking women be used in marketing materials, writing in an email obtained by Politico, “In general, ugly women are perceived as competent while pretty women are perceived as having used their looks to get ahead.”
Sound harsh? Where would she get such a skewed view on women? She’s career military. I’m not surprised by her perspective, are you? And, frankly, she wouldn’t be too far off. A University of Colorado Denver Business School Study found “attractive women were discriminated against when applying for jobs considered “masculine” and for which appearance was not seen as important to the job,” like women soldiers.
(such as in the attached article), we undermine our own efforts. Please use ‘real’ photos that are typical, not exceptional.”
What do you think?